Marketing and Community Relations

The Office of Communications and Institutional Advancement works to further public understanding and recognition of ASUMH and its important mission of Creating Opportunities-Changing Lives in the Twin Lakes Area. In addition, the office works to develop support for the institution through fundraising, community education, performing arts, and other special events at The Sheid. The division is responsible for an extraordinary range of activities that provide the framework for building strong support and lasting relationships with a variety of constituencies, including alumni, community members, donors, the media, parents, and friends.

ASUMH WINS FOUR MEDALLION AWARDS FOR COLLEGE MARKETING

The National Council for Marketing and Public Relations (NCMPR) honored Arkansas State University-Mountain Home with four Medallion Awards at its regional conference held in Santa Fe, New Mexico recently.

ASUMH’s Communications and Marketing team won a gold Medallion award in the TV/PSA Advertisement category for its 30-second commercial titled 3 Rivers, 2 Lakes, 1 Great Education. The team accepted bronze for its Video Shorts entry, College Promotional Brand Video entry, and Successful Recruitment or Marketing Program. The entry for Successful Recruitment or Marketing Program featured a Viewbook and other marketing materials that showcase the natural resources of the area along with the attributes of ASUMH in a campaign titled ASUMH: The Natural Choice.

“These awards are a tremendous honor. The Medallion Awards are the only regional competition of its kind that honors excellence exclusively among marketing and public relations professionals at two-year colleges within our six-state district,” stated Christy Keirn, Director of Communications and Institutional Advancement at ASUMH. District 4 covers Arkansas, Colorado, New Mexico, Oklahoma, Texas and Wyoming.

The winning video projects were developed as a collaborative effort between ASUMH’s in-house marketing staff and the creative team at VisionAmp Marketing of Mountain Home. VisionAmp created the three video shorts to assist the college in recruiting non-traditional students into healthcare, technology and business programs. In addition, they assisted the college in developing a two-minute college brand video and a 30-second television commercial.

“Video is an amazing supplement to marketing strategy. Just for example, video on a website increases user time by up to two minutes. That’s two minutes to tell your story in a captivating and engaging way that images and text just can’t do,” says James Moore, co-owner of VisionAmp and videographer. “We have had tremendous success with our video, helping grow our client’s online presence and generating more interest and leads. We loved working together with ASUMH to create videos that tell their unique story and showcase their beautiful campus.”

VisionAmp Marketing is a full service marketing agency in Mountain Home, Arkansas with an impressive portfolio of over 600 website builds in ten years and 200 monthly marketing clients they service. Video production has become a big part of business for VisionAmp, and they work with numerous clients to produce video assets for websites, television commercials, social media advertising, and training and instructional purposes.

Arkansas State University-Mountain Home is a public, open-access, two-year campus of the Arkansas State University System, primarily serving students in north-central Arkansas. ASUMH serves approximately 1,500 students each year from its campus located at 1600 South College Street in Mountain Home, AR 72653. For more information on the educational opportunities available at ASUMH, phone 1-870-508-6100 or visit the website ASUMH.edu.

Photo (left to right): ASUMH staff along with members of VisionAmp’s team display NCMPR Medallion awards. Pictured left to right: Susannah Alms, VisionAmp Sr. Project Manager; Sarah Sikes, ASUMH Administrative Assistant in Marketing and Development; Christy Keirn, ASUMH Director of Communications and Institutional Advancement; James Moore, VisionAmp Owner/Executive Director; Greg Alexander, VisionAmp Owner/Lead Developer.

ASUMH.EDU EARNS REGIONAL WEBSITE AWARD FROM NCMPR

The District 4 National Council for Marketing and Public Relations (NCMPR) recently recognized Arkansas State University-Mountain Home (ASUMH) as a 2015 Medallion Award recipient for outstanding achievement in communications. The college earned a Bronze award for the school’s redesigned website, ASUMH.edu, launched fall 2015.

District 4 of the National Council for Marketing and Public Relations is comprised of two-year colleges and technical schools within a six-state region that includes Arkansas, Colorado, New Mexico, Oklahoma, Texas and Wyoming.

“We are honored to be recognized by NCMPR for this award. The Medallion Awards are the only regional competition of its kind that honors excellence exclusively among marketing and public relations professionals at two-year colleges within our six-state district,” stated Christy Keirn, Director of Communications & Institutional Advancement at Arkansas State University-Mountain Home.

The website was developed as a collaborative effort between ASUMH’s in-house programming staff and the digital design team at Brooks Jeffrey Marketing, Inc. of Mountain Home.

Brooks Jeffrey created the responsive web design for ASUMH and assisted the college in programming and integrating the site’s information architecture and framework. The new, responsive web design allows the site to automatically adjust for optimal display based on the device and screen size used to view the site: desktop, laptop, tablet or smart phone. Responsive web design enhances the user’s experience by repositioning the website content for easy access, adjusting the layout to fit the screen size.

The programming staff at ASUMH utilized the design and framework supplied by Brooks Jeffrey to build the site, while integrating ASUMH’s existing content management system and third-party educational software systems.

“Our website is an important communications tool. It serves as an information hub for our campus and our community. In redeveloping the website, we understood the importance of creating a useful, effective solution that addresses our current needs, as well as one that could easily accommodate future growth. Brooks Jeffrey assisted us with this task to ensure the new website accommodates the ever-growing digital demands of our students, staff and community,” Keirn explained.

“Redesigning the Arkansas State University-Mountain Home website was an important project for Brooks Jeffrey. Over the years, we’ve had the pleasure of assisting ASUMH with a number of projects, including creating the college’s logo brand. Designing the new, responsive website for ASUMH allowed us to expand the college’s brand on a global scale. Brooks Jeffrey’s design and digital teams are honored to have assisted ASUMH with this award-winning website,” said Jodie Elizabeth Jeffrey, Senior Account Executive, Brooks Jeffrey Marketing, Inc.

Brooks Jeffrey Marketing, Inc. is a full-service marketing and digital design firm headquartered in Mountain Home, Arkansas. Founded in 1984, Brooks Jeffrey serves clients locally and nationwide from all market segments including government, law enforcement, education, housing, tourism, retail, service and non-profit organizations.

Arkansas State University-Mountain Home is a public, open-access, two-year campus of the Arkansas State University System, primarily serving students in north-central Arkansas. ASUMH serves approximately 1,500 students each year from its campus located at 1600 South College Street in Mountain Home, AR 72653. For more information on the educational opportunities available at ASUMH, phone 1-870-508-6100 or visit the website ASUMH.edu.

Photo: ASUMH staff along with members of Brooks Jeffrey Marketing, Inc.’s (BJM) team display the award-winning website address: ASUMH.edu. Pictured left to right: Shannon Brooks, BJM President & Creative Director; Jodie Elizabeth Jeffrey, BJM Vice-President & Senior Account Executive; Stephanie Basinger, BJM Project Manager; Dedrah Wallk, BJM Art Director & Project Manager; James Wiegand, BJM Digital Development Manager; Jessica Langston, BJM Web Designer; Kimberlee Booth, ASUMH Lead Programmer; Christy Keirn, ASUMH Director of Communications & Institutional Advancement; and Sarah Sikes, ASUMH Administrative Assistant III. Not pictured: Brian Shedenhelm, ASUMH Programmer; Amanda Herd, ASUMH Administrative Assistant II.

ASUMH COMMUNICATIONS TEAM WINS FOUR MEDALLION AWARDS

Arkansas State University-Mountain Home’s (ASUMH) Department of Communications and Institutional Advancement recently received four awards for marketing pieces submitted to the District 4 National Council for Marketing & Public Relations (NCMPR). As part of District 4, ASUMH competed against two-year colleges in Arkansas, Colorado, New Mexico, Oklahoma, Texas and Wyoming. NCMPR is the only organization of its kind that exclusively represents marketing and public relations professionals at community and technical colleges.

ASUMH received Medallion Awards as follows: Gold, Viewbook; Silver, Novelty Advertising; Bronze, Novelty Advertising; and Bronze, Printed Academic Catalog. These items and publications have been used for recruiting and promotion of ASUMH and its new logo, which was officially adopted in September.